What I do

I am currently studying at Hyper Island in Stockholm, at the Design Lead program. I am focusing on developing my skills, with the aim to bridge into a more user-centered and strategic field of design. I want to take part in processes which will lead to holistic, useful and compelling digital solutions. My background is within visual communication, and I am driven by a strong interest in how to make human behaviour and business needs meet in a valuable and meaningful way through design.

How I work

My approach is characterised by structure and intuition. I believe design should be based more on knowledge than assumption, and that design solutions should be a correspondence between user needs and business goals. I believe in testing and prototyping, to design for the actual user.
I believe in coherence and using it as a rationale to work from, to lead the direction over personal taste. I also believe that good intuition and empathy are strong traits when it comes to identifying with users and their emotions, to be able to create relevant and forward-thinking design.

Who I am

I am a creative, curious and analytical person, who likes to ask questions in order to make informed and reflected choices. I am good at flying high to see things from a helicopter perspective, but I also like to go nitty gritty on details. Presence, empathy and honesty are among the values that I hold high. I like people. I like laughing. I like going to concerts. I sometimes like dancing. I like traveling.

Current song: Happy Ending by Alex Cameron.
Current read: Desire by Haruki Murakami.
Current dream destination: 
Grand Canyon National Park.